Deréon is a fashion line from Beyoncé Knowles.. Yes, she has her own fashion line.. Yeah, I also did not know that.. Somehow I missed it.. Nowadays every second public person does something with fashion, wether they have an idea or not..
Well, I gotta say there are couple good fashionable wearable pieces I would wear.. Actually all pieces are absolutely wearable and fashionable enough.. The current collection includes quite a bit of leather and leather patches, leopard print, ethno colors and prints, feminine dresses..
Now Dereon comes to Germany, or better to say, the shoes from Dereon come to Germany. JustFab.de has an exclusive right to sell them now. The sire itself has a very attractive offers and couple pretty styles. Flats and wedges from Beyonce can be bought at a price of 59euro, which I think is very reasonable. So now check two things out> Beyonce’s collection and JustFab.com (you can also find from Avril Lavigne).
Look at those faces… Freja Beha, Kate Moss and Lana Del Rey.. Most popular and talked about figures these days. Only Adele is missing, would be interesting to see her as a campaign face..
Making a great commercial with an awesome design and a beloved face is a safe tool to attract attention to the goods and boost sales. I see at least 5 posts every day about one of these campaigns. I am sure it would not be the case if it was just some other unknown model. This is a psychological trick. When you see Kate Moss wearing MANGO, then suddenly MANGO looks more exciting, and colors are brighter, and designs look better, and then Kate combines clothes into cool outfits.. So you strive to have couple of those pieces (or even more) from that collection.
Brads like GUCCI and PRADA, however, use the opposite practice, taking unknown models, so they don’t distract consumers with their personality, and consumer can concentrate on the design and product, which is of course much stronger quality, design and context wise than those from ZARA or MANGO. Look at the PRADA campaign,however, and imagine it with Lana and Kate… For me it looks like some picture from a Gala evening, where girls wore some new outfits with extravagant prints… The whole flare of the campaign and a collection defining prints go missing..Lanvin took this strategy into account and decided to put an old and so much attractive women, looking at her I only want to concentrate on the outfit..
And now comes it to Louis Vuitton.. Well this brand is a big exception in many ways, there will be another post about it, but talking about the campaign, I wonder if is an exception as well.. They have combined people with mega strong personality, big achievements and advertising of a great product ? Moreover, LV did take unknown faces for their clothes campaign, as clothes is already eye catching enough.. Here, I can not doubt a personality of Mrs. Latynina and Mr.Phelps, so it leaves nothing else but doubting the product, i.e. big leather goods. Otherwise the whole campaign theory goes to hell.
Louis Vuitton has previously also featured Pelé, Diego Maradona, Mohammad Ali, Zinedine Zidane,André Agassi and Steffi Graf in their leather goods campaigns. All of the characters are better than the other one, even beloved Freja and Kate become just models next to them.
So here is my thought, is Louis Vuitton using the same campaign strategy as H&M, and what are the reasons??
Over 20.000 pairs of counterfeit Red Soles have been arrested by a Police of Los Angeles. Louboutin shoes are constantly being copied by chinese cheap mass producers. Mr. Louboutin even claimed that Yves Saint Laurent has copied one of his models, which led to a court battle, as well as a claim against high street brand ZARA, which used red soles in one of the models. This case has been lost but a company continues its fights against counterfeits and copies.
Do you own and wear some?
Mentioning a September Issue so often these days it would be very unfair not to mention Mrs Wintour, a walking representation of a wearable and sane fashion. Have you watched this? You havn’t?!.. You should..
Changed your oppinion about Anna?
What about Karl Lagerfeld and Galliano?
About VOGUE itself maybe?
You havn’t?.. You should..
I cannot talk about all VOGUEs of the world, I prefer to comment on the one I keep in my hands right now. THE SEPTEMBER ISSUE. Who hasnt heard this, the most famous of all issues, advertised and promoted by the film “The September Issue” where Mrs. Wintour and her team prepare the shoots day and night, where everyone is so intimidated by an opinion of one person, where fashion and the issue itself are actually quite secondary, it is al about drama and wishes of one person.
Anyhow, let me comment on the German September12 Issue.
Well, this issue looks more like a big fashion catalogue rather than a big fashion magazine, I wonder what Mrs. Wintour publishes in her 900 pages, 3 times more advertising?? Any exciting shoots?